Relationships are the basis of the best projects. I was very flattered to hear from Purecare’s VP of Marketing and Creative, Sarah Bergman, to shoot a project for their new consumer website launch. Sarah and I originally met on a Withit Design Tour in NYC over seven years ago. Due to Covid-19 we ended up having to delay the shoot until this past spring and ended up shooting remotely in Greensboro.
There is something so divine about a comfortable bed and getting a good night’s sleep. Right? With my awesome photo team, our gorgeous red haired talent, added to Purecare’s beautiful linens and pillows we had fun creating some pretty images we are proud of. Hope you enjoy some of our favourites!
Photographer: Stacey Van Berkel
Client : Purecare
Prop Styling: Susan Johnson Smith
Hair + Makeup : Robin Keene Welch
Talent : Claire Mahoney : Locke Management